Welcome
WELCOME ____________________________________________ As a Packaging Designer with more than 40 years experience, I have created this website in order to Continue reading
WELCOME ____________________________________________ As a Packaging Designer with more than 40 years experience, I have created this website in order to Continue reading
MCO_The_Selling_Power_Of_Package_Design_A4_EN MARVACO – Helsinki Finland – 5 April 2016 (above) March 2016 EPHEC University Louvain La Neuve – Working with Continue reading
WHAT CAN A PACKAGING DESIGNER TEACH A BRAND OWNER? (PART 1) ______________________________________________________________________________ Brand owners often use packaging designers to Continue reading
WHAT CAN A PACKAGING DESIGNER TEACH A BRAND OWNER (PART 2) ______________________________________________________________________________ In this second paper on the role of Continue reading
WHAT CAN A PACKAGING DESIGNER TEACH A BRAND OWNER? (PART 3) ______________________________________________________________________________ In this the third paper on the role Continue reading
3 WAYS BRANDS CAN SURVIVE PRIVATE LABEL GROWTH _____________________________________________________________________________ Why is it that some brands are always leaders, and others Continue reading
BRAND MASCOTS & VISUAL COMMUNICATION ______________________________________________________________________________ The great thing about brand mascots is that they visualise a brand’s character, its Continue reading
DESIGNING FOR THE CONSUMER _____________________________________________________________________________ What don’t they get? How simple can it be? I’m a consumer, and I like Continue reading